Monthly Archives

March 2012

Experiment 2.2 – Open for Reservation

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Yup, the lab will be open for reservation. Do join our mailing list here to be notified through email so that you can reserve your spot. First come first serve 🙂

We had our second stress test last night, serving about 30 customers. Everything was pretty smooth overall. There were just a few over toasted buns but we managed to pull it off. A+ was our main seller for the whole night and the coral lettuce on every burger just makes it look really awesome.

Our lab geek, Ren Yi, definitely got a number of pointers from his friends from the Cafe World. Knowing his passion to continually improving the product, we at the lab are excited to see what he is going to pull off next.

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We really want to extend our appreciation to everyone that came. We really hope everyone enjoyed the night. Also a big thanks to Lih Ren for helping us yet again in the kitchen.

Experiment 2.1 – 3 Days of Serving

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It has been an interesting week, with 1 down and 2 ups. 🙂

Thursday
We had family members and friends of 2 our partners came along to test our burgers. It’s always such a pleasure to see your close ones there to give you a support and a pat on your back.

This night prove to be an important one to us, as we received pretty strong constructive feedback on how to improve our burgers better. It was definitely hard for us to listen to at the start, but it’s all about you, the customers, that we know deserve better burgers. Hence, we decided to improve on it the next day. Without the feedback, we wouldn’t know how to bring our burgers to the next level.

Friday
Due to some last minute cancellation of our initial invitees, we managed to get about 9 friends to dine. Tonight was our first roll out of our Chicken & Egg Dilemma burger. If you haven’t heard about it, be prepared for it. This pivot was decided by our Lab Geek after the Chicken Schnitzel was shot down the night before. To a surprise, it was very well received by our small group of testers. We were so relieved that the last minute decision paid off, making this burger part of our future menu 🙂

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Saturday
Another day filled with family members and some close friends 🙂 Also, we were really excited to have Christopher Tuck and Lih Ren to test our burgers that night. Receiving positive response from both of them is definitely priceless. In fact, Chris had a second burger of ours 😀

It was indeed a great night to see everyone enjoying themselves. What a great way to end our week of continuous testing as things got better.

In the next 2 weeks, we shall definitely bring our A game another step forward. Stay tuned to see what our final planning yields….

Experiment 2.0 – Stress Test

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Tonight, we decided to stress test ourselves by throwing a big invite to our Ultimate Frisbee friends to see if we can handle a crowd of 30 people and also to get their valuable feedback.

It was definitely a stressful night as you can imagine, having such a large crowd with only 3 guys handling the kitchen and the floor, but nonetheless we had loads of fun seeing many of our friends again. A+ burger was definitely the main seller, followed by Say Cheese and Chicken Schnitzel.

At the end of the night, we were exhausted, but satisfied that we managed to pull it off. After going through the feedback received, we have gotten really valuable insights on what we should work on – Consistency. This is definitely important to ensure quality burgers for all our customers at ALL times.

One fantastic finding that we got was definitely the great reception of our awesome red sauce and white sauce (red sauce was preferred more :p). Looks like these 2 sauces are a keeper.

Again, we would like to extend our appreciation and thanks again to all Ulti players who made it that night. You guys are awesome. Thanks!!

Experiment 1.3 – Accidental Findings

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A good start to our week, as our Lab Geek finally got his potato buns right this time. After a 3 way split test experiment and some reverse engineering calculations, he managed to get the right combination. 🙂

This time, we had Sharon, Chui Yen and Ai Peng with us for more taste testing! There were mixed reviews for our A+ burgers. Looks like the crispy cheese and choice of mushrooms used should be thought over again.

On the flip side, we had positive feedback for our accidental burger – the Swiisstake burger. We actually did not have that burger in our menu list, but it turned out to be a keeper for our testers. Besides, they also like the spicy kick in our Sauce X. Perhaps we can start taking pre-orders for our Sauce X and Onion Jam 🙂

Things were great last night and it’s time to stress test our secret lair this weekend with more invitees. Come back on Sunday to our blog to see how we did. Till then…..